How to Develop your own Social Media Strategy

During this session, we’ll cover how to develop a social media communications plan that fits into your schedule, removes all the guesswork, and allows you to get in front of your ideal customers using social media.

1. Social Media by the numbers
2. Why you should have a strategic social media presence
3. How to develop your own social media strategy:
-Audience development: who is this for?
-Content themes: what should I talk about?
-Ideal platforms: where should I talk to them?
-Frequency: How often should I publish content?
-KPIs: how do I measure success?

4. Bonus material: Facebook Ads Overview