During this session, we’ll cover how to develop a social media communications plan that fits into your schedule, removes all the guesswork, and allows you to get in front of your ideal customers using social media.
|1. Social Media by the numbers
2. Why you should have a strategic social media presence
3. How to develop your own social media strategy:
-Audience development: who is this for?
-Content themes: what should I talk about?
-Ideal platforms: where should I talk to them?
-Frequency: How often should I publish content?
-KPIs: how do I measure success?
4. Bonus material: Facebook Ads Overview