Technology is complex, especially to business people. It is meant to empower business, but it often becomes a stuck point. Executives don’t like making technology decisions, they cost money and they aren’t confident. One tool to effectively communicate and collaborate with your clients is a journey map. This technique, often used in marketing, can be used to tell a story. The story explains, in non-technical terms, the given experience that users or customers have when interacting with the company’s technology.
This map can highlight the current state and then you can collaboratively build a future state together with the client. Instead of focusing on the technology, you focus on the experience and let the company define the desired experiences, then you deliver the technology.
We will workshop a few examples together as a group so that you can learn the technique of journey mapping. So get ready for an interactive experience of mapping.