Marketing is one of those bottomless pits. You could spend all your time finding new and clever ways to promote your consulting business. But then you’d have no time to solve your clients’ problems. Too many consultants throw up their hands and do no marketing at all, which is just as bad. In this session, we’ll steal a concept from software development — minimum viable product — and apply it to marketing. You’ll learn what you absolutely should be doing, how to do as little of it as possible, and ways that you can get feedback about the efficacy of what you’re doing. Your overall goal should be to create a marketing machine that requires as little input from you as possible while still generating results in the form of new and repeat clients.