We are at a crossroads: managed services has been around for decades. With cloud services now dominant, workstation support is of shrinking importance, and server support may be eliminated entirely. How does the MSP prevent themselves from becoming the Maytag Repairman? Embrace security. Security threats that once targeted large enterprise have now put sights on SMBs and consumers with techniques like ransomware and social engineering. The good news is that refocusing your MSP on Security doesn’t mean reinventing your whole business. Together we’ll walk through why, what, and how along with some eye-opening data that you can share with your clients.