Adam C. Engst is the CEO and Publisher of TidBITS Publishing Inc., a diversified technical publishing company that covers Apple and Internet technologies with TidBITS, Take Control Books, and the TidBITS Content Network. TidBITS remains one of the oldest and most-respected Internet-based publications, read weekly by tens of thousands of readers since 1990. Since its founding in 2003, Take Control Books has employed agile publishing techniques to create a library of ebooks that have sold over a half million copies. And the TidBITS Content Network provides professionally written, edited, and illustrated articles to Apple consultants, resellers, and other professionals for content marketing purposes.
He has written numerous technical books, including the best-selling Internet Starter Kit series, and many magazine articles — thanks to Contributing Editor positions at MacUser, MacWEEK, and Macworld. His innovations include the creation of the first advertising program to support an Internet publication in 1992 and the first flat-rate accounts for graphical Internet access in 1993. In addition, he has collaborated on several Internet educational videos and has appeared on a variety of internationally broadcast television and radio programs. And how many other tech writers can say that they’ve been turned into an action figure?
Check out Adam’s session: Publish or Perish: Content Marketing for Consultants